Africa Business Club: How to scale up a business in Africa


In 2003, just months after Mahindra & Mahindra launched a smartly designed sport-utility vehicle called the Scorpio, CNBC India, BBC World’s Wheels program, and others were heaping Car of the Year awards on the SUV. That was no mean achievement: The made-in-India automobile won top honors ahead of global best sellers such as the Mercedes-Benz E-Class and Toyota Camry sedans. To M&M, which manufactures tractors in several countries as well as vehicles targeted at India’s semi-urban and rural markets, the awards signaled that it could finally take the world’s automakers head-on. Even as the Scorpio successfully battles multipurpose vehicles like Toyota’s Innova and GM’s Chevy Tavera at home, M&M has started marketing the SUV in South Africa and Spain. Clearly, the $1.73 billion Indian company is on the road to becoming a player in the global automobile industry. This example shows how developing countries companies can be competitive on the international stage.

What about Africa? Africa counts several champions in its ranks such as Dangote Cement, MTN Group or Ethiopian Airlines. National economies in sub-Saharan Africa are typically characterized by a large number of small businesses. There is great potential for small businesses to upscale and grow, to create meaningful employment in more productive, higher-value-adding roles, and to benefit from economies of scale that will enable their products to compete on international markets. Unlocking the potential of small and medium-sized enterprises (SMEs) and achieving greater economies of scale is an essential long-term driver of growth.

Is there a success formula for those who succeeded? What are the factors that will drive the emergence of new African champions? What are the brakes on the growth of companies? The Africa Business club is glad to invite you to its next conference where those questions will be addressed.

Hamada TOURE Philippe de MOERLOOSE
Hamada TOURE
Director of Investment
Amethis Finance
Philippe de Moerloose
Chairman & Founder
SDA Group

Hamada Toure
Director of Investment at Amethis Finance

Mr. Touré’s responsibilities at include deal sourcing and analyzing, as well as overseeing due diligences and leading transaction execution teams. He is specialized on West Africa, Nigeria and South Africa and oversaw Fund I’s debt transactions.

Prior to joining Amethis in 2014, Mr. Touré was Head of Investment Banking for Francophone Africa at UBA Capital in Lagos, overseeing M&A and Project Finance transactions in the region. Previously, he worked for Afribridge Capital, an Africa-focused investment and advisory firm based in Dubai, and for Schlumberger, after beginning his career with Arthur Andersen in Paris.

Mr. Touré holds a degree in financial audit from Dauphine University (Paris). He is a native of Senegal, is fluent in English, French, Wolof and Soninke and is proficient in Fulani and Lingala.

Philippe de Moerloose
Chairman & Founder of the SDA Group

Philippe de Moerloose is a Belgian businessman and entrepreneur. He is the Chairman & Founder of the SDA Group (formerly known as SDA-SDAI Consortium) and African Equities. SDA Group is a company specialized in the distribution of vehicles and machinery, and employs several thousand international employees.

After growing up in the congolese province of Katanga, Philippe de Moerloose founded DEMIMPEX when he left ICHEC Brussels in 1991 to develop import-export activities in Africa. DEMINPEX will become a few years later the SDA-SDAI Consortium, before taking the name of SDA Group. Today it is one of the leaders in the distribution of vehicles, machinery and equipment on the African continent.

In less than 20 years, Philippe de Moerloose has developed a company operating in more than 30 countries with three main sectors: automotive distribution, distribution of construction equipment, mining and forestry machines and distribution of tractors farm. Mainly focused on Africa, it has seized the opportunities that the continent could offer to transform them into an exceptional business and creating value in all the countries where its activities are located.


Founder of What’s in it for Africa where she monitors and analyses EU-Africa current affairs issues. She writes for African Business Magazine, International Politics & Society and and has featured on several leading news outlets from BBC World News to CNBC Africa and RFI Internationale, as an expert. With over 6 years’ experience in EU Public Affairs, she also holds a Law degree and is currently studying an MA in EU External Relations.
Thursday, January 18th, 2018 at 7.00pm

SBS-EM Building - Avenue Roosevelt 42, 1050 Brussels (Room R42.5.503)
Université Libre de Bruxelles (ULB)
Parking available on the campus (entrance via Avenue Buyl or Avenue Roosevelt)
18:30 Welcome & Registration
19:00 Introduction by Uzo MADU
19:10 Expert presentations
19:45 Debate - Q&A
     - Panel Discussion - Speakers debate
     - Q&A - Speakers and attendees participation
20:30 Networking drink

REGISTER NOW ONLINE, until January 15.

This event is free of charge for 2018 SSA paid-up members.

25 EUR for non paid-up members.

If you have any question, you can contact us at or 02 650 30 59.

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  • Event:

    Africa Business Club: How to scale up a business in Africa

    18.01.2018 18:30 PM - 18.01.2018 22:00 PM
    SBS-EM Building (Room R42.5.503)
    Activity price:
    Paid-up member: € 0
    Non paid-up member : € 25
    Student: € 5

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