Marketing & Sales Club: Organic Growth (Session #1) - Optimize your Commercial Capabilities with Digital & Advanced Analytics

20160428 Club Marketing

On this Thursday April 4th 2019 at 6:30pm, the Marketing & Sales Club invites you to join the 1st session of its trilogy around GROW - Growing Revenue Organically to Win.

Didier Bernardi
(Solvay 1991)

Catherine Deltenre
(Solvay 1996)

Sébastien Deletaille
(Solvay 2007)

Didier Bernardi

Catherine Deltenre

Sébastien Deletaille

International Commercial & Analytics Leader

Former Sr VP Client Consulting


Director Corporate Strategy & Market Insights


Tech Entrepreneur



Didier Bernardi, Solvay ULB 1991 and MBA Stanford 1998, has been working in the FMCG & Retail industry for companies like Procter & Gamble, The Boston Consulting Group and Nielsen for the last 20 years. He held different positions in Marketing, Management Consulting, New Product Innovation, Market Research & Analytics, while successfully leading large multicultural commercial and analytics teams.

Catherine Deltenre, Solvay ULB 1996 and MBA Insead 2001, is Director Corporate Strategy & Market Insights at Proximus, which she joined 21 years ago. She worked in various functions in Marketing, Strategy and Business Intelligence and is currently in charge of Corporate Strategy, Innovation, Market & Competitive Intelligence, Customer Insights, Business Analytics & Data Science.

Sébastien Deletaille, Solvay ULB 2007 and Harvard Executive Education 2012, uses technology to solve big problems. He co-founded Riaktr (aka Real Impact Analytics). As CEO, he successfully grew Riaktr into one of the 10 best scale-ups in Belgium. With a focus on telecom big data, Sébastien has convinced 6 of the 10 largest telecom groups to capture value from Riaktr’s applications (incl. Vodafone, Orange, MTN, Proximus, Airtel, Telefonica).


Revenue growth is critical, but few companies get it right. McKinsey&Company research shows:
  1. Organic growth is key. At comparable growth levels, companies with more organic growth outperform those with more growth from acquisition
  2. Growth is key to survival. 50% higher survival rate if growing above GDP growth rate, but must be profitable growth
  3. Growth is hard to sustain. Only 9% of companies were able to remain in the S&P 500 with above GDP growth over 30 years
  4. Growth requires granularity. 2,3x more revenue growth when able to focus on 2.5x fewer cells.
  5. No systematic growth management. Less than 30% of companies are systematically scanning for and evaluating new growth opportunities
The Marketing & Sales Club, together with McKinsey&Company, aims to bring you insights on how to master the new art of multi-dimensional organic growth and share ideas with & from other Alumni, during the following 3 conferences & networking events this year:

  1. PERFORM (April 4th 2019) - Capturing value and optimizing your commercial capabilities by using digital & advanced analytics
  2. CREATE (June 2019) - Innovating by design with the customer at the center. New sources of growth come from redesigning business models, creating things from scratch, and exploring disruptive ideas. That may mean disrupting your industry before others do it for you, in the knowledge that some initiatives will fail.
  3. INVEST (October 2019) - Putting your money where the growth is: continuously act as an investor by freeing up funding and then dynamically reallocating it to promising new initiatives or proven winners that could outperform with more support.
Date April 4th 2019 at 6:30pm
Place Solvay Brussels School of Economic & Management
Avenue F.D. Roosevelt 42 - 1050 Brussels
Map available via this link
Parking Solbosh campus. Entrance via Avenue Buyl or Avenue F.D. Roosevelt
6:30-7:00pm Welcome drink
7:00-9:00pm Conference
9:00-10:30pm Walking dinner & networking
Entrance fee 1. Free of charge for SolvaySchoolsAlumni paying members. If you want to join and pay your membership fee, please click here

2. 25 euros for Solvay Alumni whose membership fee has not been paid for 2019. To be funded on the following SolvaySchoolsAlumni bank account: BE39 7323 3109 6619. Please mention your name + Marketing & Sales Club April 4 2019)

3. Exclusively reserved for Solvay Alumni (all programs from ULB & VUB)
Registration 1. Via our website
2. Contact Sophie by email or by phone (+32 2 650 35 51) for more information

McKinsey & Company

  • Event:

    Marketing & Sales Club: Organic Growth (Session #1) - Optimize your Commercial Capabilities with Digital & Advanced Analytics

    04.04.2019 18:30 PM - 04.04.2019 22:30 PM
    SBS-EM Building (R42.5.503), Avenue F. D. Roosevelt 42, 1050 Bruxelles
    Activity price:
    Solvay Paid-up Member: € 0
    Solvay non Paid-up Member: € 25

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