Exploring the Western Chinese market through the INISOL trade mission

Since 1991, final year master students of the Solvay Business School of the Vrije Universiteit Brussel (VUB) organize a trade mission to an emerging economy during a 3-week period in February/March. This trade mission, supported by Flanders Investment and Trade and other institutional part-ners, and under academic supervision, offers the possibility to Belgian companies to explore market potential or deepen existing ties with emerging regions. In past years, the INISOL trade mission went to Kenya (2014), Colombia (2013), Turkey (2012), Vietnam (2011), Indonesia (2010), China (2009) and Brazil (2008). During this period, more than 100 Belgian firms have sent a student abroad on a tailor-made assignment., exploring new or improving existing success in emerging markets.

This year, Inisol has chosen to explore the West-Chinese market, more specifically the Chengdu and Chongqing region. To start the campaign for interested companies and other stakeholders, an information session including networking event about the project is organized in collaboration with BCECC, on Wednesday October 8th, at 4 PM at the Vrije Universiteit Brussel.

More information about the programme of the infosession here.