will welcome Brant Cooper, the Lean
Startup expert and co-author of the international best sellers "The Entrepreneur's
Customer Development" and "The Lean Entrepreneur".
unique events are planned on Sept 30:
- 1 workshop for professionals,
enterprises, coachs and startups
- 1 conference for anyone interested in
two events are possible thanks to the
Brussels Enterprise Agency, iMinds,
Microsoft Innovation Center Brussels, Solvay Entrepreneurs, Group S,
events will take place in English.
Why should you come?
is a unique opportunity for startups and
professionals to meet an international expert, to develop skills and
running “Lean Startup” and to get concrete feedback on your project.
About Brant Cooper
Cooper (Linkedin) is
the co-author of the best sellers "The Entrepreneur's
Guide to Customer
Development" and "The Lean Entrepreneur". Amazon
is an international entrepreneurship
guru living in USA. Expert in Lean Startup movement and Customer
he helps organizations big and small to innovate. He is a sought after
advisor and mentor.
Guide to Customer
first purpose-written book to discuss Lean
Startup and Customer Development concepts, now required at
universities, including the University
of Chicago MBA program, Stanford University, De Paul, Boston
Santa Barbara and University of Oslo.
Brant has over 16 years
experience helping companies bring innovative products to market. His
career includes Tumbleweed, Timestamp, WildPackets, inCode, and many
others. He has experienced IPO, acquisition, rapid growth,
Brant has been published in
Venture Beat and Business Insider and frequently travels the world
entrepreneurs at conferences, hackathons and workshops.
Brant also spoke as Guest Speaker
at the first Startup Weekend Brussels
is one of the foremost
experts in the emerging science of entrepreneurship. I've seen him
customer development and it's practical, action-oriented, and
had the pleasure of hosting Brant at several conferences, and he always
Eric Ries, Author, The Lean Startup
1. The workshop (September 30, 9h-17h30)
Market uncertainty can be
described by an innovation spectrum stretching from lesser uncertainty,
you’re undertaking projects that build directly on others, to greater
uncertainty, when you’re pursuing truly disruptive ideas.
is your idea on the innovation
Whether you are in a startup or
in the enterprise, where you sit on the spectrum determines how you can
profitably apply lean startup methods.
this session, Brant Cooper
- The best strategy and tactics for your place on
the innovation spectrum
- What waste looks like in a lean startup and how
to capture the value stream
- How to ignore anti-segment and how to segment
your market expertly
- The difference between listening to customers
and doing what they say
- How and what to measure
- The value you are creating
- For whom and
- How to deliver that value
you won’t get is:
- A paint-by-numbers approach for instant success;
- A 400-page workbook;
- Or time wasted listening to pie-in-the-sky
theories of entrepreneurial success.
2. The conference
(September 30, 19h)
Entrepreneur" moves us beyond this myth. It
customer insight, rapid experimentation and easily actionable data from
Lean Startup methodology to empower individuals, companies, and entire
evolve their vision, solve problems, and create value at the speed of
Cooper has spoken at Qualcomm, the
Kuala Lumpur Venture Capital Symposium, and Lean Startup conferences in
Vancouver and Michigan. Other speaking events include the Forward
Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean
Machines in London, New York, Boston, Chicago and San Francisco.
Date & location
September 30, 9h-17h30
September 30, 19h
R42 at Solvay Brussels School, 42
av F. Roosevelt, 1050 Brussels (Université Libre de
places) : 300€
Special reduction of 50€
for the 7 first registrations before Sept 12
places) : 20€
Enterprise Agency, iMinds, Microsoft Innovation Center Brussels, Solvay
Entrepreneurs, Group-S, Betagroup and CreaDelta joined their
forces to make
these two exceptional events possible.
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