The Lean Entrepreneur Day - Brant Cooper in Belgium


Belgium will welcome Brant Cooper, the Lean Startup expert and co-author of the international best sellers "The Entrepreneur's Guide to Customer Development" and "The Lean Entrepreneur".

Two unique events are planned on Sept 30:

  1. 1 workshop for professionals, enterprises, coachs and startups
  2. 1 conference for anyone interested in practical entrepreneurship

These two events are possible thanks to the Brussels Enterprise Agency, iMinds, Microsoft Innovation Center Brussels, Solvay Entrepreneurs, Group S, Betagroup and CreaDelta.


Both events will take place in English.

Why should you come?

It is a unique opportunity for startups and professionals to meet an international expert, to develop skills and knowledge in running “Lean Startup” and to get concrete feedback on your project.

About Brant Cooper

Brant Cooper (Linkedin) is the co-author of the best sellers "The Entrepreneur's Guide to Customer Development" and "The Lean Entrepreneur". Amazon

He is an international entrepreneurship guru living in USA. Expert in Lean Startup movement and Customer Development, he helps organizations big and small to innovate. He is a sought after speaker, advisor and mentor.

The Entrepreneur’s Guide to Customer Development is the first purpose-written book to discuss Lean Startup and Customer Development concepts, now required at several universities, including the University of Chicago MBA program, Stanford University, De Paul, Boston University, UC Santa Barbara and University of Oslo.

Brant has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others.  He has experienced IPO, acquisition, rapid growth, and crushing failure. 

Brant has been published in Venture Beat and Business Insider and frequently travels the world speaking to entrepreneurs at conferences, hackathons and workshops.

Brant also spoke as Guest Speaker at the first Startup Weekend Brussels in 2011.

 Testimonials : 

“Brant is one of the foremost experts in the emerging science of entrepreneurship. I've seen him teach about customer development and it's practical, action-oriented, and persuasive. I've had the pleasure of hosting Brant at several conferences, and he always delivers.”

- Eric Ries, Author, The Lean Startup

1. The workshop (September 30, 9h-17h30)

Market uncertainty can be described by an innovation spectrum stretching from lesser uncertainty, when you’re undertaking projects that build directly on others, to greater uncertainty, when you’re pursuing truly disruptive ideas.

Where is your idea on the innovation spectrum?

Whether you are in a startup or in the enterprise, where you sit on the spectrum determines how you can most profitably apply lean startup methods.

In this session, Brant Cooper will discuss:

  • The best strategy and tactics for your place on the innovation spectrum
  • What waste looks like in a lean startup and how to capture the value stream
  • How to ignore anti-segment and how to segment your market expertly
  • The difference between listening to customers and doing what they say
  • How and what to measure

You’ll leave knowing:

  • The value you are creating
  • For whom and
  • How to deliver that value

What you won’t get is:

  • A paint-by-numbers approach for instant success;
  • A 400-page workbook;
  • Or time wasted listening to pie-in-the-sky theories of entrepreneurial success.

2. The conference (September 30, 19h)

"The Lean Entrepreneur" moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.


Brant Cooper has spoken at Qualcomm, the Kuala Lumpur Venture Capital Symposium, and Lean Startup conferences in Vancouver and Michigan. Other speaking events include the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco.

Date & location

Workshop: September 30,  9h-17h30

Conference: September 30,  19h


Building R42 at Solvay Brussels School, 42 av F. Roosevelt, 1050 Brussels (Université Libre de Bruxelles)


Registration & pricing


·         Workshop (30 places) : 300€

Special reduction of 50€ for the 7 first registrations before Sept 12


·         Conference (150 places) : 20€


Organizers & sponsors

The Brussels Enterprise Agency, iMinds, Microsoft Innovation Center Brussels, Solvay Entrepreneurs, Group-S, Betagroup and CreaDelta joined their forces to make these two exceptional events possible.


Contact & questions

Michel Duchateau

+32 491 50 70 90